We’re looking to Mr. Ruscha for inspiration as we dive into working on the Spring 2013 collections here at Geren Ford . He is a visionary. I was lucky enough to have the the chance to see him speak at The Soho House here in Los Angeles a few months ago. It was inspirational to hear him talk about his artistic journey in such a personal, accessible and honest way. The offices at Geren Ford are currently ordering up as much of his work as we can get our hands on. To get an on-line version of what I was lucky enough to experience watch the wonderful segment with Stella McCartney recorded some time ago for Iconoclasts which is posted below. If only we could all aspire to have as much insight and passion as Ed does we would have a better world!